NEW YORK CITY (VINnews)-The once-hyped pioneer of plant-based meat, Beyond Meat (BYND), is reportedly preparing to file for Chapter 11 bankruptcy protection. The company, which helped create the market for meat alternatives that mimic real meat, now finds itself squeezed out of its own category.
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Without significant intellectual property or a strong competitive moat, Beyond Meat’s products quickly became commoditized as major meat and grocery companies launched their own versions. Sales in Q2 fell nearly 20% year-over-year, with CEO Ethan Brown admitting to “ongoing softness” in both U.S. retail and international foodservice demand.
While the broader plant-based meat market has grown — from roughly $939M in U.S. sales in 2019 to an estimated $3.4B in 2024 — Beyond Meat has struggled to hold its share, proving that being first to market doesn’t always mean staying in the lead.
Good. No more vegan soylent-green poison. Plant proteins don’t get fully absorbed by the human body, creating free radicals on top of the nutrient deficiencies. Humans were designed to eat healthy grass-fed non-antibioticed animals.
How unfortunate
Beyond on X “announced Recent media stories suggesting that Beyond Meat filed for bankruptcy are unequivocally false. We have not filed nor are we planning to file for bankruptcy.”
Yes they are in financial trouble alot of debt is due March 2027. It seems someone bought this short trying to make a few dollars. Any company in financial trouble may file for chapter 11, but it’s a little early.
What I have read there product tastes and acts the closest to the real stuff. You can fry it, grill it . Most Vegans don’t crave meats therefore they are vegan.
BYND was one of my successful shorts & PUT options plays. Did not have the patience nor willing to pay borrowing interest until the end, but I was pretty sure these once super inflated shares AND PRODUCT were headed. People are waking up to the health benefits of keto diet / lifestyle and to the decades of government Disinformation with the flawed food pyramid and war on Saturated Fat that has exacerbated America’s all time high Obesity & diabetes epidemic.
Being first to market = Myspace. (Sold for 69 million. Facebook is worth (in the stock market) just under 2 Trillion.
Their product is good- I think it is the best of the fake burgers.
You are not going to fool someone into thinking it is beef, but it is tasty… even better with real cheese on top!
I wonder what brand the kosher Dunkin Donuts use? Gotta have my sausage, egg and cheese croissant.
are they kosher? (i don’t usually buy shmeat.)
Fake meat is much better than fake cheese if you want a fake cheeseburger.
I tried it once, it was good, but it was almost twice as expensive as kosher ground beef! Which is three times more expensive than ground beef in the regular supermarket. At some point economics takes over.